Press Highlights

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Harvard Political Review
Instead of embracing the “right to be forgotten” of their European counterparts, wealthy Americans continue to fight for increased control over their online presence through firms like International Reputation Management. IRM is a boutique firm that handles privacy concerns for the rich and powerful. Founders Nino Kader and Dr. Christine Schiwietz explained to the HPR that the first couple of pages of search results a person generates are increasingly viewed as an extension of that person’s presence.

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Newsweek
"We're now encouraging a proactive approach, building a wall of positive content so if negative stuff comes along, it has a harder time rising to the top," says International Reputation Management's Nino Kader. This means publicizing your positive news—awards, community service, school honors—to pre-empt bad news.

The Age
The anonymity afforded by the Internet "gives people a kind of strength to be much harsher than they would be in person," Georgetown University sociology professor, and co-founder of International Reputation Management Christine Schiwietz said.

Reputation managers step in where the law has failed, to provide "digital botox" to names in need of repair, as Schiwietz put it. "It's more and more important to know what's out there about you," IRM's Kader said. IRM concentrates on how clients appear in a Google search because "unless you are a hermit, you will be googled," Schiwietz said.

One method used by IRM to buff someone's Internet legacy is to get the good news about them as high up in Google search results as possible. "People are increasingly basing their first impression on what they see on the Internet, but few go beyond the first five results on Google," said Kader.

 

Advertising Age
"My clients wait for something to go away. Then they find out it just doesn't," says Nino Kader, founder of International Reputation Management, a Washington, DC public relations firm dedicated specifically to the realities of the internet.

One of Kader's clients, for example, is a prominent TV talking head on a very polarizing subject. He was dismayed to see his Google results pop up not only with nasty speculation about his political motivations and loyalties, but also about his physical appearance. So Kader got busy. "We created an official bio of him," mentioning nothing about his chins, "It appeared number one on Google.” Creating pages and links to those pages, and making sure they are maintained, can, as Kader says, "bulletproof your image on the Web.”

Kader takes pains to point out that he does not provide his service to just anybody. "There's a doctor who contacted us. He botched a lot of surgeries. I don't think that was something we wanted to suppress." Alas, the rest of the world is not always so discriminating.

The Washington Post
Companies such as International Reputation Management don't promise to erase the bad stuff on the Web. But they do assure their clients of better results on an Internet search, pushing the positive items up on the first page and burying the others deep.

One day she heard a talk by Nino Kader, founder of International Reputation Management in Washington. His company, he said, could reshape a person's online image. She signed up. IRM aims to get lots of information out there about clients, in various places, so that a search gives a more complete and nuanced profile of who they are.

Now her firm's Web site is the first result and other good ones follow.

WIRED
Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.”

 

Global Media Mentions

1. 🇺🇸  AdAge - Nobody is Safe from Everybody 

2. 🇦🇺  The Age - Reputation Managers Step In Against Thugs

3. 🇺🇸  CBS News - Scrubbing Your Reputation 

4. 🇨🇦  CBC - Sunday News 

5. 🇺🇸  Harvard Political Review - Golden Veils

6. 🇫🇷  La Croix - Ripostes Aux Cyber-Diffamations

7. 🇱🇺  L’Essential - Pour Réparer Son Image écornée par le Net

8. 🇳🇦  Namibian - Image Managers Step In

9. 🇺🇸  NBC News - Calling in Pros to Refine Your Google Image 

10. 🇺🇸  Newsweek - Cleaning Up your Online Reputation

11. 🇦🇹  OE24 - Kampf dem Online-Mobbing 

12. 🇶🇦  The Peninsula - The Biggest Event of All-Time

13. 🇨🇦  La Presse - Restaurer une Image Ternie Sur le Web 

14. 🇺🇸  Washington Post - Calling in Pros

15. 🇩🇪  Welt - Müllmänner im Internet

16. 🇺🇸  Wired - You Are What Google Says You Are

17. 🇯🇵  Japan Wired - 検索結果は履歴書

18. 🇩🇪  Zeit - Gut aussehen bei Google

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